Leading Malayalam Newspaper Mathrubhumi, in association with Kalyan Silks to honor the best Malayalam films of 2010. The awards will be given in 13 categories that includes Best Film, Best Director, Best Actor – Male and Female, Best Screenplay, Best Character Actor – Male and Female, Best Child Artist, Best Cinematorgrapher, Best Lyricist, Best Music Director, Best Singer – Male and Female.
The awards will be decided based on a readers poll, which will be conducted through various channels. The voting forms will be provided with Mathrubhumi Newspaper and through a poll conducted the Mathrubhumi website (www.mb4frames.com). The viewers can also send SMS to Club FM.
The awards will be announced on March 18.