Payyans fell badly in its second week. Reports says that the second week collection could be 65-70% lower than the first week. The film took an above average opening, could not sustain well, and the blame is on the poor marketing. Looking at the numbers, the collection will be in the range of Rs 70 – 75 Lakhs (7-7.5 Million).
Traffic, the first release of the year too suffered from poor marketing.
The fall of Payyans is benefited by Makeup Man, which released a week earlier and is on its way to become the first super hit of the year.